The business benefits of health promotion programmes

Smoking cessation strategy yields substantial ROI

Impacts of a smoking cessation benefit among employed populations. Halpern MT, Dirani R, Schmier JK. J Occup Environ Med. 2007. 49: 11-21.

Aim

To predict the health and economic benefits of providing a work-based smoking cessation programme.

Looked at

A hypothetical group of 10,000 employees from across the US.

How?

A 20-year impact model was developed and used to project the costs and savings of a work-based smoking cessation strategy. Three smoking-related conditions were identified (coronary heart disease [CHD], chronic obstructive pulmonary disease [COPD], and lung cancer).

Results

Industry and geographical US regions

Number of prevented CHD cases per 10,000

Number of prevented COPD cases per 10,000

Number of prevented lung cancer cases per 10,000

Medical care cost savings at 20 years (US$)

Workplace cost savings at 20 years ($)

Combined total savings ($)

Education and health services (West)

27

23

2

1.1 million

1.6 million

2.7 million

Business and professional services

78

52

6

2.7 million

4.7 million

7.4 million

Manufacturing (Midwest)

84

51

7

2.7 million

3.5 million

6.2 million

Wholesale and retail trades (South)

94

61

7

2.9 million

4.1 million

7.0 million

What does this mean?

Investing in a smoking cessation programme for employees can yield return on investment at 20 years of $1.21-1.52 for every $1 invested.