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About Us Our people

The vielife concept was the brainchild of Francois Duforez who founded the company in 1989. Initially, vielife operated as a research centre focusing on the performance of athletes, particularly Formula One drivers. This expanded into the public sector and corporate market by providing research, consulting and coaching.

For nearly 20 years. vielife has been transforming businesses around the world by helping them focus on the health & well-being of their people.

Leading our company

Mike Beason, Managing Director

Throughout his career Mike has worked in the IT and Software industry. His experience of strategic development, operational management and acquisitions has enabled both rapid business development and operational and financial efficiency. As Head of Product Development and Operations for CedarOpenAccounts, Mike was responsible for developing and bringing product visions to the market and managing offshore operations. Prior to this Mike was the Chief Operating Officer at Amaze Ltd, (an EMEA-based New Media company) and was responsible for all business operations including professional services, alliances, pre-sales and sales. Before joining Amaze, Mike worked at Oracle Corporation holding various senior positions in Global Support Services including UK Support Operations Director. While at Oracle, Mike was instrumental in developing their business with both public sector and blue chip corporations across EMEA and built Oracle's Support and Remote Services Offshore business in India.

Keith Cotter, Finance Director

Keith brings over eight years of international accounting experience to vielife. His career began at Littlejohn where he qualified as an ACCA in 2003. He then worked for two years at Frontier Silicon, a semi-conductor company, before joining vielife in 2005. Keith has a BA (Hons) Economics degree from Leicester University and became a Fellow member of the ACCA in 2008.

Jessica Colling, Product Director

Jessica has spent the past decade working in health promotion. At vielife she is responsible for new product development and extending the ways that people can engage with and improve their health & well-being. She is currently developing and launching a series of highly personalised online programmes designed to facilitate and drive changes in health related behaviour. Jessica has also worked as a health writer and freelance consultant for a number of organisations including the European Dana Alliance for the Brain and The Coalition for Medical Progress.

Rick Haslam, Global Head of Distribution

Rick is an experienced sales and marketing professional with extensive international experience. Rick joined vielife in 2008 to develop new sales channels and enhance the client relationship focus. He has previously worked for Nuffield Health as their Director of Client Relationships. Prior to that role he was the Commercial Director for LivingWell (division of Hilton Group) where he was responsible for the international development of the well-being brand. He brings with him a passion for wellness and heads up an experienced team which supports our client's health and productivity programmes.

Anthony Massey MD MBA, Medical Director

Dr. Massey is board certified in addiction medicine and psychiatry, and he has over 20 years of experience with health and wellness. Before joining vielife in 2008, Tony served as medical director in various settings, including the US military and healthcare companies such as Magellan and CIGNA. He has also worked in various public and private psychiatry settings in the US, and he has held faculty appointments in psychiatry and internal medicine at the University of Maryland School of Medicine. In his free time, he competes in triathlons and marathons.

Mike Smith, Client Delivery Director

Mike joined vielife in 2008 and is responsible for the technology development and programme management teams. He has worked in the software industry for over 17 years, with experience of both Oracle and Microsoft technologies. He began his career with Oracle during the growth years of the early 1990s and over the next nine years gained a broad range of technical and management experience in development, consulting and product support roles in the UK and Australia. Mike then joined Great Plains Software in the UK, managing the European Professional Services group before and after the company's acquisition by Microsoft Corporation. More recently, Mike spent four years in Auckland, New Zealand working in consulting management roles.